Fashion House Group

The Challenge

With FHGR expanding and new centres under development, it was important to have reliable information about their customers. The first thing they needed to know and understand was their visitors’ activity and how many visits they were getting. FHGR acknowledged that they needed the information to help them to develop as they wouldn’t be able to benchmark existing or new developments without it. They needed an easy-to-use analytics platform for their research.

The Brief

The brief for the installation work was down to Reveal Systems as FHGR respects Reveal Systems’ knowledge in this area. When new developments are being created, FHGR often asks Reveal what their latest technology is, as they trust Reveal’s ability to provide the highest quality work.

FHGR was particularly impressed by the advanced technology as Reveal Systems offered Face Recognition, which allows insights into the visitors’ age and gender. This was something that FHGR was excited about as it meant they could delve deeper into visitor behaviour and analytics.

The Solution

The requirement was to install cameras throughout the outlet centre, ensuring they were strategically placed above every shop/tenant, within public areas and the walkways of the outlet centre. The strategic placement of the cameras ensures that all visitors can be captured and recorded, which enables FHGR to analyse the information provided.

As is standard with any Reveal Systems install, FHGR gets continued access to the RS Reporting application via desktop and smart device/tablet access. This allows them to gain access to reports and analytics in real-time and to continue accessing detailed reports, which can range from annual to hourly, on specific areas and locations where the cameras and sensors are installed.

As FHGR continuously use and trust Reveal Systems, one of their longest-standing centres in Romania has more than 10 years of footfall data; proving how beneficial and priceless Reveal Systems’ data is.

“Reveal Systems is the partner of choice from the beginning of the development of Fashion House””
– Alister Meek, Fashion House Group

Benefits

FHGR has been able to gain access to accurate, reliable figures with few system errors or malfunctions. This allows them to share their analytics with tenants within the outlet centres – monthly analysis can be used in order to track and monitor how well a certain store is doing or how well a certain area of the centre is performing, allowing FHGR to make strategic changes. This also allows their tenants to make changes as they have insights into whether their store is performing adequately.

Fashion House can also monitor traffic and measure the success rates of certain active marketing campaigns. This gives them valuable insights into the ones that attract the most visitors. With the information obtained, FHGR can plan events. Whether it’s a half-price weekend or a sale weekend, FHGR know exactly how and where to market the events in certain areas of their outlet centres, and which stores to target more as they can monitor footfall with certain tenants.

The Hot Seat!

Do you have a certain contact at Reveal Systems?

“Reveal Systems’ customer service is second to none. Neil is my main point of contact and is a great asset to the team.”

Why did you choose Reveal Systems instead of another company?

“One of the reasons why we involve them is we think they are cost-effective. They have the latest advanced technology, so we get good service from them. Those are the reasons why we chose them instead of another company.”

If you could describe Reveal Systems in 3 words, what words would you choose?

“Timely, accurate and verifiable.” ­

 

Read More
admin 17th October 2019 0 Comments

Blue City

The Challenge

Blue City has experienced continuous growth due to their demand in providing an extraordinary experience for their customers. This growth has been caused by internal development of the shopping mall which subsequently meant the performance of the mall progressed. Due to this increase in demand, it meant Blue City management recognised they needed to utilise and optimise both their external underground parking and their external multilevel parking in order to effectively monitor and maintain the smooth operations of their shopping mall. The solution for this challenge would mean Blue City have the ability to understand and monitor their customer behaviour from the start of their shopping experience. They would need live, accurate, smooth running data that they could access at any point to help aid them in any further development or day-to-day analytics.

The Brief

Blue City was developed in 2004 and quickly became the most dominant shopping centre in Warsaw. It required visitor flow, tracking and behavioural statistics information so that it could keep on top of the shopping centre. It also required knowledge of traffic flow and parking overviews.

Blue City’s main concern was to install an occupancy indicator system that would use green and red lights to indicate free and taken spaces, along with car number displays, so that it could clearly see the occupancy within the parking lot. It also needed fast reporting, quick updates and seamless solutions that could develop along with the fast-growing shopping centre.

The Solution

To achieve the brief, Reveal Systems installed cameras and sensors at every entrance of the centre. These cameras and sensors monitor both the entry and exit of every person entering the centre. To fully track visitor flow more hardware is placed around the main entrances of the shopping centre to ensure accurate analytics. By placing the cameras and sensors in these locations, it helps Blue City to track and maintain visitor flow throughout their centre. Blue City has the ability to check their statistics often as the analytics are uploaded straight to the server. This ensures that there is no bottlenecking taking place, which allows them to be as efficient as possible.

Sensors were placed throughout 1,500 car parking spaces across the multi-storey car park that recognise whether a car parking space is occupied or free. These numbers are then sent to display boards which are placed throughout the multi-storey car park, allowing visitors to know exactly what level has free parking spaces. These sensors allow accurate readings, which means Blue City continuously displays accurate information for its visitors.

Blue City was given access to the RS Reporting application via desktop and smart device/tablet access, as is standard with any Reveal Systems install. This has allowed them to gain reports and analytics in real-time. From annual to hourly reports, Blue City can now access detailed reports for specific areas and locations where the cameras and sensors are installed, and can “slice and dice” numbers wherever they need to in order to make their reports.

“I manage all the reports myself, the creation of reports is simple and you can quickly convert data to Excel spreadsheet!”
– Krzysztof Sajnóg, Blue City

It was essential that Reveal Systems could provide correct information that was easy to obtain, and it has delivered just that – a slick install of cameras and sensors with a user-friendly, intuitive reporting platform.

Benefits

Blue City’s priority is to ensure that visitors enjoy the most pleasant of shopping experiences, from the moment they park their car until they return to their vehicle and leave the centre. There is nothing worse than driving around aimlessly searching for a parking space – and Blue City need do not need to worry about this with Reveal Systems’ Smart Parking solution.

Blue City has been able to accurately monitor the effects of their marketing strategies since installing the cameras and sensors throughout the shopping centre, and have been able to tally the results to times throughout the year. This ability to access the analytics of visitor flow and parking means that Blue City can successfully grow and develop its strategies year-on-year.

As Reveal Systems has been involved since the beginning of the Blue City development, the company has been able to keep on top of visitor analytics. This has enabled Blue City to stay ahead of the game from the get-go. Blue City’s main priority at the time was to receive reassurance that the shopping centre was performing adequately, and so it needed to use visitor flow solutions to measure the number of visitors. By installing Reveal Systems’ solution, Blue City has been able to consistently and accurately monitor the shopping centre’s performance.

The parking solution has helped Blue City to organise and manage its growing car traffic and parking needs. Blue City wouldn’t have been able to develop its parking without this seamless solution. The continuing use of Reveal Systems’ parking solution will enable Blue City to grow and develop naturally, allowing them to foresee bottlenecks and prevent any waiting times that could occur in the future.

The Hot Seat!

Would you use Reveal Systems again?
“We have had the mall systems since the very beginning, so we would happily continue with Reveal Systems.”

What was the process like with Reveal Systems, from booking to installation to completion of the project?
“Reveal Systems are friendly in their negotiations with an incredibly flexible approach, which allows for fast implementation. They are smooth and professional.”

If you could choose three words to explain Reveal Systems and their solutions, what would they be?
“Responsive, relevant and relational.”

 

Read More
admin 16th October 2019 0 Comments

Galeria Echo

The Challenge

Due to being one of the largest shopping malls in Poland, Galeria Echo needed to be able to manage their visitor flow and tracking. Galeria Echo realised they needed to be prepared for major customer traffic from the start of the development which meant the installation of visitor flow solutions needed to be prompt. The solution for this challenge would mean Galeria Echo could accurately monitor and maintain the traffic within their shopping mall. Galeria Echo acknowledged that due to them being one of the largest shopping malls, they are able to continuously develop their marketing and internal strategies through the use of customer analytics.

The Brief

Galeria Echo, which opened in Poland in 2011, covers 159,000 sqm, of which 70,000 sqm is retail floor space. The shopping mall has four floors and is home to over 250 retail stores. It has 2,300 parking spaces and is one of many Echo Investment buildings. People counting was required on every floor of the shopping mall, as well as the ability to monitor dwell time, frequency or visits and the freedom to monitor different areas of the mall. To achieve this, Reveal Systems was required to strategically install sensors, cameras and store counters throughout the mall.

The successful installation of Reveal Systems’ solutions means that Galeria Echo can now monitor and control the shopping mall during the highs and lows, keeping them one step ahead of the game.

The Solution

The requirement was to install cameras and sensors in every entrance of Galeria Echo, as well as at strategic positions, such as escalators, lifts and passageways throughout the entire shopping mall on every level. Galeria Echo wanted a vast number of cameras to be installed so it could track and monitor dwell time, visitor flow, visitor frequency and behaviour statistics. This was achieved by installing hardware in the most strategic places throughout the mall. This meant Galeria Echo could access live analytics by using an RS Reporting application for smart devices, laptops and desktops.

This professional and easy-to-use application allows Galeria Echo access to live analytics in any location at any time, and to download specific reports whenever they are required and see the full scope of the shopping mall. This enables Galeria Echo to develop and progress by seeing which areas are performing better or worse.

Cameras were installed at the front of Galeria Echo’s most important tenants, which allowed it to monitor and cross-reference information and analytics provided by the tenants. This gave Galeria Echo full control over the shopping mall and traffic. Installing the cameras outside specific tenants enabled it to compare the different chains of brands and to make sure the division of brands was adequate and having equal, or near to equal, visitations.

“The platform is really user friendly and especially the mobile app which enable to get the data quickly even if they are out of the offices”
– Miss Wioletta, Galeria Echo

Having the correct information that is easy to obtain was essential and Reveal Systems delivered just that – a slick install of cameras and sensors with a user friendly and intuitive reporting platform.

Benefits

Since the installation of Reveal Systems’ solutions, Galeria Echo has been able to access data daily. This has allowed the company to make decisions and take action within its strategy and marketing, right through to management. The RS Reporting application has allowed Galeria Echo to carry out seamless analysis and study the frequency of customer visits. Galeria Echo can now monitor the success and attractiveness of the marketing campaigns it implements. The company can also develop and improve these campaigns as it now has the required insight into people flow and traffic.

Galeria Echo has no need to change its marketing strategy, as it knows that Reveal Systems’ solutions will be its first port of call and can rely on the analytics provided by the application. Just as importantly, Galeria Echo is safe in the knowledge that Reveal Systems will have its back throughout!

Galeria Echo can now share its annual report with its tenants, which allows it to show which shops are performing better than others and gives it a strategic advantage when improving the shopping centre.

The Hot Seat!

Would you use Reveal Systems again?
“We have used Reveal Systems for a long time and will continue to do so if any further developments arise.”

What was it like working with Reveal Systems?
“Reveal Systems react very quickly, they are always helpful and there weren’t any objections or complaints concerning the project and installation.”

If you could choose 3 words to describe Reveal Systems, what would they be?
“Satisfaction, innovation and professionalism.”

Read More
admin 29th April 2019 0 Comments

Sonae Sierra

The Challenge

With ParkLake being one of the newest and largest shopping malls located in Bucharest, ParkLake acknowledged that they needed to be quick with the ability to monitor their customer traffic and flow. As ParkLake is home to many anchor stores, they needed the ability to track the footfall and attraction to be able to maintain their ability to offer the best for their customers.

ParkLake wanted the ability to analyse and track store attraction on a weekly, monthly and yearly basis through the use of easy-to-use analytics that they could then share with their anchor stores.

The Brief

ParkLake was opened in September 2016. Located in Bucharest, the shopping centre covers 70,000 sqm of gross lettable area. As people need to be counted throughout the building, on all 3 floors, PoE entry cameras, PoE vertical cameras and PoE store counters have been placed strategically throughout the shopping centre, assuring the company gets maximum benefit from the cameras.

Reveal Systems visited the site and performed an in-depth site visit that gave them a valuable insight into the best locations to place the cameras and sensors.

The Solution

The requirement was to install cameras and sensors at all the entrances, escalators and lifts throughout the shopping centre in order to strategically capture all of the visitor flow throughout the building at any one time. This has helped ParkLake to monitor the flow of their visitors and provide them with the insight that is required to identify potential issues, such as bottlenecks and queues. As the sensors and cameras cover each door within the shopping centre, all aspects of the asset are covered and can be monitored, allowing ParkLake a full view of their shopping centre.

As is standard with any Reveal Systems install, ParkLake was given access to the RS Reporting application via desktop and smart device/tablet access. This allowed them to gain reports and analytics in real-time. From annual to hourly reports, ParkLake can now access detailed reports on specific areas and locations where the cameras and sensors are installed.

A store that exceeds an area of 1000sqm is considered to be an anchor store. This is a store with a broad appeal that aims to attract a significant cross-section of the shopping public to the centre. It was important for ParkLake to monitor its anchor stores within their mall. Installing Reveal Systems allowed the company to monitor the evolution, trend and impact that a specific anchor store was having on the centre. By installing Reveal Systems’ visitor flow solution, they were able to track the daily traffic, as well as the impact of different marketing campaigns.

“The RS Reports platform is intuitive and very user friendly, it’s not complicated to use at all.”
– Catalin Cucian, Sonae Sierra

It was essential to easily obtain the correct information and Reveal Systems delivered just that – a slick installation of the cameras and sensors with a user-friendly and intuitive reporting platform.

Benefits

Since the installation, ParkLake has been able to gain access to accurate, reliable figures with no system errors or malfunctions. Reveal Systems mentioned that ParkLake had an internet fault, which meant they lost valuable data during internet downtime. Reveal Systems was able to recover this data for them and input it into the report by patching up the fault. This meant that ParkLake could benefit from having complete analytics, which was a huge relief for the client!

ParkLake can also monitor traffic and measure the success rates of certain active marketing campaigns within Park Lake, giving valuable insights into the ones that attract the most visitors. This is essential as it provides the company with the knowledge and power to progress, improve and seamlessly work with their marketing strategy and marketing team to provide the best possible customer experience.

ParkLake can now share their annual report with their tenants. This allows them to show which shops are performing better than others, giving them a strategic advantage when improving their shopping centre.

The Hot Seat!

Would you use Reveal Systems again?

“I think they are already in discussion in Portugal.”

Why did you choose Reveal Systems instead of another company?

“Other companies have slower response times and, of course, the quote and offer from Reveal Systems was a lot better than the others.”

What was it like working with Reveal Systems?

“Reveal Systems are very responsive. Their technical and management team is very quick at responding to any questions. During the planning and installation, as well as post-installation, they were always very good and helpful, answering anything we asked.”­

Read More
admin 16th November 2018 0 Comments